Adfonic: Smarter advertising with a strong brand and refreshed design
Adfonic: Smarter advertising with a strong brand and refreshed design
Building a strong brand, platform, and website for smarter advertising
Building a strong brand, platform, and website for smarter advertising
Building a strong brand, platform, and website for smarter advertising
Project overview
Project overview
Project overview
Team: Robert Vagin, Kira Tiemirshyna, Dima Lepokhin
Team: Robert Vagin, Kira Tiemirshyna, Dima Lepokhin
Created at: heartbeat.ua
Created at: heartbeat.ua
What I worked on:
What I worked on:
What I worked on:
Brand Identity refresh (took a part)
Brand Identity refresh (took a part)
Landing page redesign
Landing page redesign
UI & UX (Core screens)
UI & UX (Core screens)
Adfonic is a smart tool that helps advertisers avoid fake clicks, save money, and get better results from their ads.
Adfonic is a smart tool that helps advertisers avoid fake clicks, save money, and get better results from their ads.
Improving Adfonic’s visuals and landing page
Improving Adfonic’s visuals and landing page
Improving Adfonic’s visuals and landing page
The challenge:
The challenge:
Adfonic had no visual identity or website. Our team at HB needed to create a unique look and feel that would help Adfonic stand out and build trust with advertisers.
Adfonic had no visual identity or website. Our team at HB needed to create a unique look and feel that would help Adfonic stand out and build trust with advertisers.
The approach:
The approach:
Making a friendly brand
Making a friendly brand
We introduced a friendly ghost mascot to guide users through Adfonic, making the experience feel warm, helpful, and easy to navigate.
We introduced a friendly ghost mascot to guide users through Adfonic, making the experience feel warm, helpful, and easy to navigate.
Designing the website & platform
Designing the website & platform
With the brand established, I designed a landing page that highlighted how Adfonic prevents fake clicks and saves advertisers money. I also crafted key platform screens, ensuring a seamless experience that aligned with the brand’s friendly and trustworthy feel.
With the brand established, I designed a landing page that highlighted how Adfonic prevents fake clicks and saves advertisers money. I also crafted key platform screens, ensuring a seamless experience that aligned with the brand’s friendly and trustworthy feel.
