Zapo: building a standout brand and a website that makes lead generation feel effortless
Zapo: building a standout brand and a website that makes lead generation feel effortless
Redefining Zapo’s brand, marketing website, and product experience to enhance lead generation and client management.
Redefining Zapo’s brand, marketing website, and product experience to enhance lead generation and client management.
Project overview
Project overview
Project overview
Website: zapo.com
Website: zapo.com
Team: Robert Vagin, Kira Tiemirshyna
Team: Robert Vagin, Kira Tiemirshyna
Created at: heartbeat.ua
Created at: heartbeat.ua
What I worked on:
What I worked on:
What I worked on:
Brand Identity refresh (took a part)
Brand Identity refresh (took a part)
Landing page redesign
Landing page redesign
Product (web app) UI & UX
Product (web app) UI & UX
Design system development
Design system development
Icon pack design
Icon pack design
Zapo is a UK-based platform that helps local businesses grow by generating high-quality leads.
Zapo is a UK-based platform that helps local businesses grow by generating high-quality leads.
Elevating Zapo’s visual identity & marketing website
Elevating Zapo’s visual identity & marketing website
Elevating Zapo’s visual identity & marketing website
The challenge:
The challenge:
While the company had an existing landing page and web app, the design was outdated, hard to navigate, and lacked clarity in communicating the platform’s benefits.
While the company had an existing landing page and web app, the design was outdated, hard to navigate, and lacked clarity in communicating the platform’s benefits.
The approach:
The approach:
Crafting a distinctive Visual Identity:
Crafting a distinctive Visual Identity:
Introduced a four-color palette, with each color representing a different Zapo product.
Introduced a four-color palette, with each color representing a different Zapo product.
Typography:
Typography:
Bold, accessible fonts to reinforce trust and readability.
Bold, accessible fonts to reinforce trust and readability.
Custom icon Set:
Custom icon Set:
Designed 145 industry-specific icons to enhance clarity and consistency across the platform.
Designed 145 industry-specific icons to enhance clarity and consistency across the platform.
Colorful block pattern:
Colorful block pattern:
Inspired by the windmill’s structure, this modular system visually connects Zapo’s brand, logo, UI, and marketing materials, reinforcing its mission of automation and efficiency.
Inspired by the windmill’s structure, this modular system visually connects Zapo’s brand, logo, UI, and marketing materials, reinforcing its mission of automation and efficiency.
